ZAL SPACES



branding & marketing



THE BRIEF



ZAL Spaces is a group specialized in design spaces, decoration and smart furniture. The group selected high reputable regional and global brands to represent in Jordan for decoration and smart furniture. They introduced the smart furniture and 3d walls concept in the country and now are considered as the leading group in this industry.



Brand Naming



The first stage of building the brand was in finding a relevant, attractive, and elegant name to reflect their business value proposition. We came with a concept for the brand to define how they overcome any space limitation and how they remove all obstacles in having a variety of items in limited space. They solve the above limitation by providing their solutions in smart furniture, and by providing creative design ideas for walls to overcome any design limitations. The name "ZAL" in Arabic means "remove and overcome" which reflects the story and the core business for ZAL Spaces.



LOGO CONCEPT



In our branding process, we worked on presenting a solid position for this brand in design and decoration industry, started from the name, font, colors and how to show high-level of art and creativity in the logo. The logo merges between the English and Arabic names, and we designed it to show how the Arabic name utilized in English name letters which reflect how the company utilize spaces in a smart and creative style.





Visual Identity



Social Media Designs



CREATIVE DESIGNS FOR SPECIAL OCCASIONS