Waterline



branding & marketing



THE BRIEF



Waterline is an interior design studio. They were established as homes designers and expanded to offer seven more significant services, from planning, designing, and implementation. They assist those who want guidance and council in developing the design idea to the person that desires someone to take it from concept to complete implementation of unique and modern designs



THE CHALLENGE



And what is life without a good challenge.



A small or big entity needs to be identified by a logo that represents its core value. Since the business is growing and evolving, with new opportunities and collaboration, it was time to create a new branding that stands for their corporate goals trustworthy, professional, and efficient. A brand that symbolizes their future and captures their mission to deliver excellent quality and service. Imaging a logo representing an interior design is very common, so our challenge was to create a brand that focuses on the meaning behind the name and reflects who they are today and what they present.


The Project started with a mood board and color palette development, setting the tone for the logo and other brand collateral. Waterline, concept to reality, was the slogan that we choose to transfer the new identity.



Sketching The Logo!



landscape + waves + letter W Inspired by the waves, we introduce the new brand identity symbols. The waves were incorporated to represent the resemblance between the brand and the flowing water that carries rock and soil out of some areas, positions them in other locations, and naturally creates new and majestic landforms. We chose "W" as the main element taken from the "WATERLINE" name. Waves and curved lines were used as the texture and pattern of the company.



Colors



For coloring, we choose Bronze & Dark Blue Bronze refers to the copper alloy that contains metallic elements such as tin. Since this is an earth element, Bronze could indicate stability, security, and sturdiness. Moreover, Bronze is used in the interior field to add an instant touch of charm and character to a space. Dark Blue relates to the deep ocean. It adds reliability, trust, and a rich appearance.





Brand Identity



implementing the new brand identity



Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed malesuada faucibus ex nec ultricies. Donec mattis egestas nisi non pretium. Suspendisse nec eros ut erat facilisis maximus. In congue et leo in varius. Vestibulum sit amet felis ornare, commodo orci ut, feugiat lorem.


Introducing Waterline campaign



SOCIAL MEDIA



Introducing Categories



Through our research, we remarked that Waterline had a problem with brand positioning. How do people differentiate it from other competitors? Do they know what Waterline offer? Which persona do they want to target? To solve this and maintain the new brand identity, We had to create an entirely new theme. In our first campaign, we focused on presenting all Waterline categories. We created a sequence of posts to describe each service and to determine who our personas are. We continued using this theme whenever we wanted to post real projects or 3D designs.



Motion Posts



Decor Tips