VTEL



Branding & marketing



THE BRIEF



VTEL Fiber Internet Provider; a leading regional internet provider based in Jordan, offering the best Fiber-Optic data connections and amazingly fast internet services to the wholesale, corporate and residential market.



The Challenge



The market in Jordan is highly competitive for Fiber Inter Providers with the presence of global and regional providers; All providers were competing with their added value services, low prices and high advertising budgets that will make higher awareness. Moreover, VTEL social media presence and visual identity was not reflecting their robust infrastructure and high service level.



The Solution



We came with an idea to connect VTEL with start-ups and enterprize to focus on service quality rather than competing with other internet providers on speed and prices. We also worked on the visual identity to make more consistency and clarity in their colors, font, tone of voice and style.



Concept Board



What should a logo for VTEL look like ?



ATL & BTL Advertising Activities



We used several methods to embed the concept of an astronaut with the high-speed fiber internet and services provided by VTEL, We designed branded t-shirts with brochures for their targeted areas "door-to-door" sales, then worked on showing the concept and building more awareness by working on branded bus design. Moreover, we create designs for magazines, doorsteps and other printing materials.



FEATURED DESIGNS



First Social media Campaign



We want to connect VTEL with dreams and achievements rather than always talking about speed and prices.



SOCIAL MEDIA MARKETING ideas



We focused on representing the usage of high-speed internet of VTEL fiber by showing a framed glowing light with graphic elements inside to attract viewers and to display the main message for each target(Business, Gaming, and Movies).