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The Switch

rebranding & marketing

THE BRIEF

The Next Generation gaming centre in the region that mix between Virtual Reality which is the future of gaming and the best Escape Gaming experience.

The Challenge

The Switch was looking to increase awareness of their entertainment center including all sections that are created for all ages and not for kids only, they had competitors in escape rooms field, and for The VR, they wanted to educate people about this type of games. The Switch Center brand identity was not clear to people cause they have more than gaming type, and there were still not familiar with this type of entertainment, especially for adults.

Brand Structure

We introduced The Switch Center as an entertainment center that contains 3 sections and we created a logo for each of them to be used for that. not only that, we also created new brand elements and a new concept that defines the real meaning of The Switch Center, and to let people feel that they will switch for their real world to The Switch world.

branding

We at UBlac noticed that The Switch Center needs to have a powerful identity that reflects the level of entertainment people can get in their center, they should identify their colors, their tone, and their style. we at UBlac have successfully created one of the unique entertainment brands in Jordan.

Marketing Materials

Rebranding phase also reached their games posters, we studied their games well to come up with the most attractive style, text, and visuals for each game story.

Introducing the new identity for Escape Rooms

Photo Shooting Area Concept

The Switch takes a photo for the players on the center after finishing their escape room game then shares it on social media, we at UBlac agency noticed that there is a necessity to change the theme for that area and believed that it has to be more creative and more attractive. From that point, we worked on a new concept that will be attractive to people and at the same time that will reflect The Switch Center new identity, starting from creating signs with funny and relevant messages to futuristic background concept.

Social Media & Digital Marketing

We at UBlac believes that social media is one of the channels to deliver messages, communicate with the audience to build a community and to let people engage with the brand. We reflected The Switch identity on social media in a very attractive way and we got a huge number of engagements and views. we made The Switch a very attractive brand on social media in a very short time using our art in designs and our creativity in marketing.

POSTS & CAMPAIGNS KEY METRICS

The Switch campaigns and posts was attractive to people, ideas and messages were real and creative, we built a community for the switch and made it one of the most trending gaming experience.  

Total Fans: +165% 

More Than 650k Clicks 

Total Engagement: 100k

PUBLISHED A STORY OF POSTS TO LET PEOPLE GET INTO GAME STORY.

Escape Rooms - Content Marketing

All Escape games in The Switch based on a true story, one of the most trending and appealing real-life escape rooms is Zodiac "the serial killer"; the mission is to escape from Zodiac before you become the next victim.

Zodiac Killer | Are you the next victim ?

This video show real photos for people killed by Zodiac "the killer" from both genders in different places, the counted murders by Zodiac was 37, then a question came asking if you will be the victim no. 38.

Opening Advertisement Idea

A video created for The Switch social media(Facebook&Instagram) about Zodiac room. Branding & Social Media Management By UBlac Agency

FROM THE THEME - SOLVE THE MYSTERY

Targeting people interested in Clues, and encourage them to engage with the brand.

Are you smart enough to decode the message?

FROM THE THEME - SOLVE THE MYSTERY

Help us to find the murderer A man is found murdered on a Friday morning. His wife calls the police, who question the wife and the staff and are given the following alibis: the wife says she was sleeping, the butler was cleaning the closet, the gardener was picking vegetables and the cook was preparing breakfast for children before school. Immediately, the police arrest the murderer. Who did it and how did the police know?

FROM THE THEME - SOLVE THE MYSTERY

What strange about this crime scene?? a.The victim’s body’s position. b.There are no obvious signs of violence. c.The blinds are broken d.The victim’s eyes are open.  Try to get the right answer.