the platinum shop



branding & marketing



THE BRIEF



In order to preserve an opulent lifestyle, there will be a need to have a source that provides the utmost superior services and high-class products, to stay in the lap of luxury in all walks of life. The Platinum Shop is a unique services provider that offers luxury automobile rental services, antiques, watches, cigar accessories and number plates.



The Challenge



How can you get all your desired precious possessions from one place? Our aim is to create a positioning for The Platinum Shop in the target customer's minds when they want to acquire high prestigious goods and services.



branding



Our branding process, we used the black color in the background which represents; Power, formality, elegance, and most importantly prestige. Using the white color in addition to the Cersei handwriting reflects sophistication and class.



3D Logo Intro



We used 3D software as its eye catching and has a great visual impact on the viewer in terms of reflecting the luxurious status.



The Membership



In order to preserve exceptional customers, a membership was created to award and entitle them with an exclusive quality services alongside outstanding discounts.



Social Media & Digital Marketing



We presented The Platinum shop’s magnificent identity in an organized and attractive way in social media, as its one of the most dominant channels in digital marketing which resulted in generating a high brand awareness, satisfaction, engagement, and conversation during a very short period.



Main brand video INTRODUCTION



The brand’s message was presented through more than one character from the target segment showing the type of products and services the company provides. Alongside using a calm horse in the begging of the ad as a symbol of luxury and prestige noticing that it started to move and jump later as a symbolism of reaching the top and delivering the best quality. The background music used added aesthetical value to the video in addition to the black color that resembled the brand’s identity.


Total Fans: +400%


More Than 650k Clicks


Total Engagement: 100k



Social media Post and themeing



Car Rental - Content Marketing





We use motion graphics to introduce new cars to the market.



Creative car rental ad for Bentley





Everyone is aware that Bentley is well known as one of the most unique car brands in the world as it has a superior level of luxury and performance. In this ad, we have matched between these characteristics and the target segment’s needs like rental services on several occasions. A wedding theme was added to create an emotional effect to the ad and link between Bentley and making memories The images were taken professionally, and a combination was created from various angles to show design lines of the car.



Rolls Royce Car Rental video ad





In this video, the main idea was to show the audience that The Platinum Shop is the pioneer introducing this super luxury automobile in Jordanian market showing the external and internal design. Another purpose for this ad is to introduce it to business men as its most of the time for people who like to be chauffeured.



Photo gallery.





Announcing the Bently Winner



After the success of the Bently Campaign we needed to make it official by giving this giant key in Platinum offices to the winner.



" I just wanted to share a quick note and let you know that you guys do a really good job. I’m glad I decided to work with you. It’s really great experience."



Baha Asfour, CEO & Founder, The Platinum Shop