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branding



THE BRIEF



Sergio has acquired a leading position in the food market through processing and exporting wholesome crispy corn chips and roasted corn. The company traces their roots back to 1975 in Syria where the journey has begun. Sergio factory was founded with 2500 m2 space area in Amman- Jordan and a few years later Turksy factory with 3000 m2 space area in Turkey.



BRANDING



The concept behind the branding is to show that Sergio is specialized in food industries and they do production, taking the process from the beans and nuts to supply markets with more than 1500 food items.



LOGO Concept



The concept of the logo came from their specialty, as Sergio is a food factory that took all nuts, and beans from their farms. The Icon shows a plant and the green color reflects how it's natural.



Branding, Visual Identity and Stationery Designs



Chips Packaging





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