Qenwa is a specialized marketplace for electronics that deals with authentic brands, and offers exclusive deals for their customers. Qenwa is a new online store for electronic that sells authentic brands with great pice and value
Introducing Qenwa with a big teasing campaign
THE OPENING!
Or as we like to call it, the turning point!
Our main goal was to create a social media buzz and to let the name Qenwa go insanely viral without letting anyone know what they did, just to add a bit of suspense! We successfully designed a teaser campaign by creating a hashtag and through social media designs.
To emphasize on the brand identity which is a fun, friendly and trustworthy, we used memes as well as sending out boxes for influencers that contained the Qenwa riddle to maximize the buzz.
OUR PRE-OPENING CONTENT MARKETING
After the teasing campaign that consisted of different videos and many creative ideas, our target audience were very eager and excited to know Qenwa’s story, so we created a video that explained to everyone what Qenwa is.
THE OPENING ADVERTISEMENT IDEA
For the opening idea, we wanted to be as creative as we can! So, we
created a humorous video to tell people about Qenwa in our own way, and we told them about all the gifts and surprises that Qenwa had in store for them.
WE TEAMED UP WITH VERY WELL-KNOWN AND RESPECTED INFLUENCERS TO GET MORE MILEAGE FOR THE SOCIAL MEDIA BUZZ
Social media influencers and brands are building their fandom for many good reasons, because when done well, the influencer’s marketing builds trust with their audience and having the influencers talk about Qenwa was very beneficial in which it increased its credibility.