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qenwa store

branding & marketing

THE BRIEF

Qenwa is a specialized marketplace for electronics that deals with authentic brands, and offers exclusive deals for their customers.  Qenwa is a new online store for electronic that sells authentic brands with great pice and value

THE CHALLENGE

And what is life without a good challenge.

Opening a new online shop like Qenwa was definitely challenging especially in these difficult times that we are living in, and having many similar stores and competitors in the electronics marketplace. but we always aim to stand out. Our main challenge was to change people’s behavior about online shopping, therefore we wanted to create a friendly brand that can meet the expectations of our customers and fulfill their day to day needs and wants, and make them trust the brand and what they offer.

Sketching The Logo!

In order for us to have the freedom to explore our imagination and come up with many creative ideas, we start by sketching the initial design, which is the first step to take when we want to start working on a project, It gives us a sense of direction that we are going to take to end up with a brilliant design.

Brand Identity

implementing the new brand identity

Introducing Qenwa with a big teasing campaign

THE OPENING!

Or as we like to call it, the turning point!

Our main goal was to create a social media buzz and to let the name Qenwa go insanely viral without letting anyone know what they did, just to add a bit of suspense! We successfully designed a teaser campaign by creating a hashtag and through social media designs.

To emphasize on the brand identity which is a fun, friendly and trustworthy, we used memes as well as sending out boxes for influencers that contained the Qenwa riddle to maximize the buzz.

OUR PRE-OPENING CONTENT MARKETING

After the teasing campaign that consisted of different videos and many creative ideas, our target audience were very eager and excited to know Qenwa’s story, so we created a video that explained to everyone what Qenwa is.  

THE OPENING ADVERTISEMENT IDEA

For the opening idea, we wanted to be as creative as we can! So, we created a humorous video to tell people about Qenwa in our own way, and we told them about all the gifts and surprises that Qenwa had in store for them.

WE TEAMED UP WITH VERY WELL-KNOWN AND RESPECTED INFLUENCERS TO GET MORE MILEAGE FOR THE SOCIAL MEDIA BUZZ

Social media influencers and brands are building their fandom for many good reasons, because when done well, the influencer’s marketing builds trust with their audience and having the influencers talk about Qenwa was very beneficial in which it increased its credibility.