branding & marketing



THE BRIEF



Newton Stores is a pioneer in the hardware retail and wholesale business, with more than 50 years of experience in the field. Newton store is one of the fewest hardware shops in Jordan, specializing in offering the best and newest products to their valued customers. Its mission is to provide the most acceptable range and quality of products and services.



THE CHALLENGE



And what is life without a good challenge.



Although rebranding could be an excellent representative way to stay updated, it's not easy as it sounds. In Newton Stores' case, the owners decided to do rebranding after 50 years in the industry. Our main challenge was to create a broad transfer starting from the name, logo, and philosophy. Our mission was to position newton stores as the only shop that shows the finest products and prices. To define this belief, We represent newton in three words; Trust, Knowledge, and Experience, symbolizing their future and captures their mission to deliver excellent quality and service.

The slogan was Newton Stores Experience Redefined



Sketching The Logo!



Inspired by the philosophy behind the Newton name and the store mission, we introduce the new brand identity symbols. Orbits & Astronomy (Telescope) Prism (Rainbow Colors) Replay Icon despite this conception, the three elements meaning present Newton Stores key selling point; Circle; knowledgeable triangle; Variety Replay Icon; Return



Colors!



The medieval rainbow had just five colours: red, yellow, green, blue and violet. Newton added two more — orange and indigo — so that the colours would be “divided after the manner of a Musical Chord”





Brand Identity



Guidelines help to: Ensure brand consistency – Effective



Without guidelines, brands can develop and distort over time to potentially damage your brand value and reputation.



implementing the new brand identity



Brand implementation





Introducing Newton Stores



Social Media



Our goal was to revamp the brand and create a unified message across the Social media platforms. But we also wanted to translate the brand's development over the years and its new mission by focusing on Newton Stores' key selling points. Through the teaser campaign, or as we called it in this case, "warm-up campaign," we wanted to shed light on the three terms; Trust, Knowledge, and experience, even before we introduce what they do. Those terms were the central pillar we built the social media strategy on.



Real Life Scenarios





In the second campaign, we wanted to ingrain the consumer's mind about their appalling aspects and differentiate Newton Stores from other competitors. We designed funny videos; each represents a real scenario that could happen with each of us and how this problem will not exist when you have a professional consultant.



Your geek friend:





who does not have this friend who pretends to know everything? Well, yes, it's time to stop taking advice from him and trust your electronic hardware consultant. This video describes the "Knowledge" term.



Do you trust your electrical store?





Purchasing a refrigerator is no easy (or cheap) endeavor, so imagine yourself deceived by an unreliable store; how would you feel about that? The video describes the "Trust" term.



Get the right size washer:





What will you do if you choose the wrong size for your washing machine? Exactly it is a disaster. In this video, we present the importance of taking advice from a specialist. This video describes the "Experience" term.



Social media product awareness



In the product awareness posts, we came up with a creative way to promote the electronics products. Adding exaggerate, we wanted to show how buying good products will give you successful results.



Unique & customized Designs for special occasions