mcdonald's



MOTION GRAPHICS
& VIDEO PRODUCTION



THE BRIEF



McDonald’s, the global brand was looking for a trusted creative agency to work on their creative animated ad for its new ice cream flavor, the main concern was the ability to meet their brand guidelines and to deliver the message in a simple way, this is what UBlac agency achieved with them in a beautiful and creative way.



Video Elements



Elements should reflect and deliver the story, and this is what we were looking for. We took elements from Shrek movie to let the audience feel the flavor and to get the flavor connected with the character, the movie was very trending, and people like the character.





Production & Animation



Creativity is how you simply deliver a message, this is what we always do in UBlac, after the primary environment appears to describe the weather season, we started the motion with Shrek character, and we used simple motion for all elements and at the same time we made them all appear well and in a proper sequence.




Your Title Here