Mahmoud Sharawi Gum



marketing



THE BRIEF



Completing the one and only special sixties journey of establishing the first gum factory in Jordan, the son Mahmoud Sharawi began another era in his family industry by establishing Mahmoud Sharawi Chewing Gym Factory in 2004. The Company had a continuous growth internally by creating unique flavors and new packaging which resulted in expanding its market share to several countries hence, it became an international brand.



The Challenge



One of the critical challenges during their current journey, is setting a product differentiation in the consumer’s mindset, because there are plenty of Sharawi names in the market.



THE SOLUTION



The solution: In order to implant an extra ordinary image in the consumer’s mind about the brand to differentiate it and request it, we came up with the following:

  1. Adding the full brand name to the package
  2. Introducing a character for each flavor
  3. Facebook contest ideas and special occasions post


INTRODUCING CHARACTERS FOR EACH FLAVOR



Facebook Contest Ideas



We’ve found that people truly enjoy this type of contesst: They get to have fun thinking creatively about the product and get the chance to actually make a decision in a company.



Special Occasions Posts