branding



THE BRIEF



Leading Point Software Ltd. is a world-class company, providing comprehensive IT Solutions, Business Systems, Professional Consultancy Services, to Enterprises of all sizes. Founded in 2006 Leading Point is headquartered in Jordan with offices in United Arab Emirates, Oman and the United States as well as business development activities in Saudi Arabia and many other countries.



The concept



Leading Point creates solutions and technologies for their customers, from that point we considered the "leading point" as a stage at which they take the project/brand from the crowded competition to the most advanced position to make it the best, the most important, or the most successful.



The Brand



In the new logo, we focused on showing the new concept behind the name " the two circles", and we make it embedded in the text. For the colors, we divided the two words by selecting different colors for each.