A symbol for innovation, enthusiasm, high hopes, passion and inflated limits are all used in order to symbolize the incorporated kite element in the new logo. Karnig’s main aim in showcasing the new element of a Kite is to present the idea of the greater lengths they have achieved, in addition to their strong will of perseverance. The two stable elements of trivial modification are the K stemming from the main title and the Roman numbers signifying the specialized trade of timepieces.