branding & marketing



THE BRIEF



Newton Stores is a pioneer in the hardware retail and wholesale business, with more than 50 years of experience in the field. Newton store is one of the fewest hardware shops in Jordan, specializing in offering the best and newest products to their valued customers. Its mission is to provide the most acceptable range and quality of products and services.



THE CHALLENGE



And what is life without a good challenge.



Karnig asked us: how can we implement the Karnig name into people’s perceptions while creating a new Logo that aligns with today’s changing times. Over the years the name of Karnig has been lost in the wind, by being soul known as Rolex’s retailer, building this image back up is the main challenge for their re-branding. Rotating around the main challenge allowed for another area to be disclosed, the positioning of Karnig’s identity into the rise of this era’s development. The Owner’s desire for the re Branding was to have a similar interpretation of their current brand but modified in order to be parallel with this modernized era.



Sketching The Logo!



A symbol for innovation, enthusiasm, high hopes, passion and inflated limits are all used in order to symbolize the incorporated kite element in the new logo. Karnig’s main aim in showcasing the new element of a Kite is to present the idea of the greater lengths they have achieved, in addition to their strong will of perseverance. The two stable elements of trivial modification are the K stemming from the main title and the Roman numbers signifying the specialized trade of timepieces.



Colors!



The selected colors for Karnig are both Black and Gold. These colors together form the peak of luxury and elegance, perfectly matching the image of Karnig. The profound black color in the branding elements symbolizes wisdom and longevity that Karnig has earned over the years, paired with gold it is a pinnacle of wealth and



BRAND REVEAL



We've created this video to reveal the new branding of Karnig





Brand Identity



implementing the new brand identity



Brand implementation





Social Media



Through Social Media did we to progressively portray the image and name of Karnig. We wanted to strengthen the Karnig name through campaigns that speaks about the tradition of Karnig and how he rose to their current status.



Introducing Karnig



Through Social Media did we want to progressively portray the image and name of Karnig. We wanted to strengthen the Karnig name through campaigns that speaks about the tradition of Karnig and how he rose to their current status.



Karnig Awareness



Through Social Media did we want to progressively portray the image and name of Karnig. We wanted to strengthen the Karnig name through campaigns that speaks about the tradition of Karnig and how he rose to their current status.



Watch Awareness



We’ve implemented a new style for the presentation of watches from Rolex, Longines and Tudor. A Grid theme of linked ideas revolving the watch has been implemented; an artistic link has been done by having each grid post fit together in a unified design and content.



Occasions



Numerous occasions have been done with the implementation of Karnig’s brand while linking them to the idea of watches and time. Such occasions include Mother’s day, Christmas, Ramadan, eid and many more.



Website



We’ve used our website builder to fully develop a new and improved Karnig website. It has been organized efficiently, explaining Karnig clearly while places each brand into a section that fully describes it. its user experience is superb with high loading speed for a premium experience.





Results:





Throughout our time with Karnig numerous improvements can be seen. Higher engagements has been recorded, stories have a higher view insight paired with a higher engagement rate.



Story Vote Engagement





who does not have this friend who pretends to know everything? Well, yes, it's time to stop taking advice from him and trust your electronic hardware consultant. This video describes the "Knowledge" term.



50% more people reach





Purchasing a refrigerator is no easy (or cheap) endeavor, so imagine yourself deceived by an unreliable store; how would you feel about that? The video describes the "Trust" term.



High story Engagement





What will you do if you choose the wrong size for your washing machine? Exactly it is a disaster. In this video, we present the importance of taking advice from a specialist. This video describes the "Experience" term.