FIT CLUB



rebranding & marketing



THE BRIEF



FIT CLUB 962 - A modern gym that fits your lifestyle; offering a fully equipped gym with a wide variety of machines and equipment for its members. Whether your goal is to lose fat, gain muscle or simply to keep fit, at our lifestyle gym we have everything you need to achieve your goals, and our extraordinary team of personal trainers will keep you inspired and in shape.



The Challenge



FIT CLUB 962 designed to be a lifestyle gym that combines an impressive range of personalized professional, clean and spacious space that includes:

  • Gym workout spaces
  • Barbershop
  • Healthy food zone
  • Steam & Sauna
  • Shower Area
  • Changing Room
  • Toilets

and It’s all covered with high-level service. and the challenge is to deliver this to people in a very classy way.



Sketching The Logo!



The main aspects of the logo are fitness, luxury and power. Those aspects are reflected by using sharp and solid edges for the word “FIT” and outer lines to reflect fitness shapes. Using bold font for the word “CLUB” reflects the power, and it gives more weight. For the country code”962", we chose to add an elegant line below the text.





Introducing the Brand identity for fit club



Images from the club





Introducing the life style identity for fit club



The Ramadan challenge





We made a social media challenge campaign; the objectives here is to deliver healthy habits to people through social media.





Ramadan Challenge Video Ad





The idea is to connect people to our gym vibes by creating healthy habits challenge for them.



Sample of the daily stories





we were posting daily stories about the challenge and it got a very interesting engagement from people.



FIT CLUB Promo Video



This campaign created for people to get an idea of the gym facilities.



Black Friday with Class



special occasions Posts



Random Social media Posts