Baking Geek



branding & marketing



THE BRIEF



Hobbies have the capability of transforming into art and if nurtured can become the idea of a life time. A motivated man with a passion for cooking started his journey of discovery by combining favored flavors and creating delectable cookies. By the joining of premium ingredients with pure passion did the the growth of BakingGeek shine through their Social Media Platforms.



THE CHALLENGE



And what is life without a good challenge.



The genius behind BakingGeek set heart on advertising his own persona on the BakingGeek identity. The challenge however was the persuasion of a new and improved logo to the owner, which was simple yet powerful and portrayed all the subliminal meaning while staying true to his geeky vision by the use of the glasses logo. It all came down to how the users perceived the brand and it’s message. The construction of the logo was heavily inspired by two aspects which was the geeky nature of the owner’s persona as well as the bitten shape of the cookie.



Sketching The Logo!



In order for us to have the freedom to explore our imagination and come up with many creative ideas, we start by sketching the initial design, which is the first step to take when we want to start working on a project, It gives us a sense of direction that we are going to take to end up with a brilliant design.



Works



Concept Board



A collection of ideas has been gathered in order to construct the branding for Baking Geek.



Idea Elements



Staying true to the vision of the owner, the elements of glasses in addition to a bitten cookie were used in order to build the final Logo.



Choosing the Font



Config Rounded was found best suited for the image of BakingGeek. Having a font that persuades the idea of friendliness while conveying the curve of a cookie is the best way to portray BakingGeek's information.



Logo colors:



The logo was created in black and white. The reasoning behind this was having a different play on traditional dessert’s colors; the color black is commonly known as the combination of all the colors which allows for play with different themes and schemes.





IMPLEMENTING THE NEW BRAND IDENTITY





Packaging



Flavored posts



This section specifies the numerous flavors of cookies that BakingGeek creates.



Occasions





Occasions posts are the perfect opportunities we make use of to unleash our creativity. Numerous occasions are filled throughout the year where we can customize specific ideas in relation to the sweets offered. These efforts aid us by differentiating ourselves from BakingGeek’s competitors and establishing trust and appreciation with the Jordanian market.



Trends





Following trends is very crucial to put baking geek elegantly on the map. Combining new trends and familiar flavors is a win-win for any food lover. These trends include TikTok sounds, hashtags and the seasonal buzz.



Engaging posts





Engaging content is always adored by BakingGeek’s followers due to it’s association to giveaways. Relating engaging posts with occasions such as the Secret Santa engaging giveaway and finding the cookie in the Harry Potter scene. It’s a perfect way of representing the fun spirit of the brand which creates a loving atmosphere for new users and loyal ones alike.



Photo Shooting