AXE Rage Rooms



marketing



THE BRIEF



AXE is the first and only rage rooms entertainment center in Amman – Jordan, the 3rd In middle east, and the most advanced in the whole world, featuring 5 themed experiences, the only one in the world with VR Rage Room Experience, and the only one with experiences designed specially for couples, Work Teams, and Birthday or Bachelor Parties.



Teaser Campaign on Social Media



Introducing the identity for AXE Rage Rooms



The Opening





We made social media buzz after our teasing campaign; the objectives have delivered well to the audience, and they interacted with the brand on social media networks. We used that buzz in our pre-opening campaign in different posts.





Pre-Opening Content Marketing





The idea is to connect the teaser campaign with the brand, we selected the previously published content in this video with a pre-opening message to inform people that AXE is the place to take out the anger.



Opening Advertisement Idea





After the teasing campaign by previous video and creative designs, the audience knew the idea behind the business, and they were asking about the official opening. We collected some comments on social media and created this video to announce that it's now officially open for all to start smashing.





In this campagin we want encorage people to to and try AXE Rage rooms to feel good



Engagement content from the culture



AXE AND VALENTINE'S DAY





This campaign created for the singles in valentine’s day to reflect the identity and the tone of voice of the brand, we took a viral video from the internet and added Pubg game on the screen to describe single people situation before they saw valentine’s day advertisement!



Showing the available rooms





In this campagin we want encorage people to to and try AXE Rage rooms to feel good