Alnarenj aims to supply you with the best quality luxury fabrics from across the globe, we have expanded to become leaders in retail fabric world sustaining it's close connection with factories in France, italy, turkey and many other countries around the world. We guarantee our clients to find the most up to date and in vogue fabrics in our shop
The Brand
At al Naranja they seek to help customers in all aspects starting with the interior design and matching the perfect fabric that suits the customer's taste, style, and price. We want to reflect this on the brand.
SKETCHING THE LOGO!
Sketching is an important aspect of creating a graphic design. We sketch our initial design ideas first on a piece of paper. For us, sketching is the first step they take when we start working on a project. It gives us the complete freedom to explore our imagination and come out with some creative ideas.
Concept Board
scale divider
golden ratio
letter a
LOGO DESIGN
AFTER WE SELECTED THE MAIN ELEMENTS OF A SCALE DIVIDER, GOLDEN RATIO AND THE LETTER "A", WE ABSTRACTED THOSE MAIN COMPONENTS TO MAKE IT MORE RELEVANT TO THE DESIGN AND FIELD AND THE SAME TIME TO MAKE IT MORE ELEGANT ESPECIALLY AFTER CHOOSING A MODERN FONT WITH ARTISTIC SHAPE.
Brand IDentity
We implemented the new identity on different designs, starting from the stationary, to custom made products, moving to mugs and other designs. all of the designs show the new identity that reflects how elegant, trusted and artistic is the new brand.
IMPLEMENTING THE NEW VISUAL IDENTITY ON SOCIAL MEDIA
Our social media campaign objectives were to show the new color, style and theme after the branding of ALNARENJ.
